Many engagement programs rely on familiar mechanics: points, stamps, coupons and rewards. But the real design challenge is behavioral. People need to understand the value quickly, join without friction and remember to come back.

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I joined Zoön as the first in-house Product Designer, helping the company transition from an external development model to an internal product team. My work covered UX/UI, product flows, prototyping, design systems and collaboration with product, development and business teams.

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One of the flagship products was a low-friction digital wallet pass for Google and Apple Wallet. No app download, no account creation: just a quick scan and a pass saved directly to the user’s phone.

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My work focused on making loyalty and engagement mechanics feel simple, accessible and repeatable for both end users and partner businesses.

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By the time I left, the product had reached 12,000+ enrolled consumers, 2.7 average repeat purchases per client and a 27% sales increase across partner locations.