Zoön
SaaS / 2023 - 2025
Making engagement easier to join, repeat and remember.
Many engagement programs rely on familiar mechanics: points, stamps, coupons and rewards. But the real design challenge is behavioral. People need to understand the value quickly, join without friction and remember to come back.
I joined Zoön as the first in-house Product Designer, helping the company transition from an external development model to an internal product team. My work covered UX/UI, product flows, prototyping, design systems and collaboration with product, development and business teams.
One of the flagship products was a low-friction digital wallet pass for Google and Apple Wallet. No app download, no account creation: just a quick scan and a pass saved directly to the user’s phone.
My work focused on making loyalty and engagement mechanics feel simple, accessible and repeatable for both end users and partner businesses.
By the time I left, the product had reached 12,000+ enrolled consumers, 2.7 average repeat purchases per client and a 27% sales increase across partner locations.
www.zoonloyalty.io
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2026 © María Alcaíno
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Zoön
SaaS / 2023 - 2025
Making engagement easier to join, repeat and remember.
Many engagement programs rely on familiar mechanics: points, stamps, coupons and rewards. But the real design challenge is behavioral. People need to understand the value quickly, join without friction and remember to come back.
I joined Zoön as the first in-house Product Designer, helping the company transition from an external development model to an internal product team. My work covered UX/UI, product flows, prototyping, design systems and collaboration with product, development and business teams.
One of the flagship products was a low-friction digital wallet pass for Google and Apple Wallet. No app download, no account creation: just a quick scan and a pass saved directly to the user’s phone.
My work focused on making loyalty and engagement mechanics feel simple, accessible and repeatable for both end users and partner businesses.
By the time I left, the product had reached 12,000+ enrolled consumers, 2.7 average repeat purchases per client and a 27% sales increase across partner locations.
www.zoonloyalty.io