Bagoost
B2B Marketplace / 2021-2022
A B2B marketplace connecting independent Chilean brands with local stores.
I joined Bagoost at its founding stage as part of the design team. During my time there, we shaped the brand identity from scratch and designed the core product experience for a marketplace built around wholesale commerce.
One of the main UX challenges was making a complex purchasing system feel simple for store owners. Each brand had different wholesale rules, minimum order quantities, volume discounts and promotional logic. My role was to translate that complexity into clear flows that helped stores discover, compare and buy products with less friction.
I also designed key parts of the platform, including the store dashboard, referral program, mobile experience and Bagoost Points, a physical retail concept installed in partner stores across Chile.
Research played an important role throughout the process. I spent time in the field visiting local stores and speaking with store owners and brands to understand their pain points, workflows and decision-making habits, then brought those insights back into the product.
By the time I left, Bagoost had reached 80+ brands, 1,400+ products and 400+ stores nationwide. The startup was also selected by Corfo among Chile’s top 50 food innovations of 2022.
www.bagoost.com
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Bagoost
B2B Marketplace / 2021-2022
A B2B marketplace connecting independent Chilean brands with local stores.
I joined Bagoost at its founding stage as part of the design team. During my time there, we shaped the brand identity from scratch and designed the core product experience for a marketplace built around wholesale commerce.
One of the main UX challenges was making a complex purchasing system feel simple for store owners. Each brand had different wholesale rules, minimum order quantities, volume discounts and promotional logic. My role was to translate that complexity into clear flows that helped stores discover, compare and buy products with less friction.
I also designed key parts of the platform, including the store dashboard, referral program, mobile experience and Bagoost Points, a physical retail concept installed in partner stores across Chile.
Research played an important role throughout the process. I spent time in the field visiting local stores and speaking with store owners and brands to understand their pain points, workflows and decision-making habits, then brought those insights back into the product.
By the time I left, Bagoost had reached 80+ brands, 1,400+ products and 400+ stores nationwide. The startup was also selected by Corfo among Chile’s top 50 food innovations of 2022.
www.bagoost.com